Camellia

Contacted by Euro RSCG for the creation of an exceptional website for Chanel, we propose a new digital concept. It was 1998 and it was the agency's first project.

Working for Chanel is a huge challenge because the brand's creative aura is international and there is no right to make errors. It is the emblem of the Camellia that will be the theme of this web app realized in Shockwave with a music signed Knockin' boots (KPB).

We imagine the universe of Camellia with an experimental narrative vision and a new interactivity. Composed of mini-experiences featuring flowers with the writings of Coco Chanel, a Japanese inspiration or a small opera, the web app is a real creative UFO that breaks with all the codes of the time.