Bornes interactives Dacia

All car shows have stands of varying sizes, but Dacia's has one thing in common: an interactive kiosk!

Directly derived from the system created for Renault's trade shows and adapted to the Dacia universe, the multilingual kiosks have been deployed on all car shows. In the 2000s, Dacia had a low-cost image and it was essential to change this image with creative scenographies, an impactful video presentation and interactive kiosks. We went from the paper support, presented next to each exposed model, to the touch screen of an interactive kiosk.

The CMS Made in Lune was used to organize and structure the contents of all the shows, vehicles, models, engines, options with their texts and media (photos, videos). Deployed on cd-rom and installed the day before the opening of the shows on interactive kiosks, the application allowed the visitors to discover all the characteristics of the models exposed with a very simple interface.

The applications installed on Dacia's interactive kiosks have been used at all of the company's auto shows between 2005 and 2011, covering some 50 shows.