The Collection Extraordinaire
2024The agency created a Modulæ presentation for Van Cleef & Arpels, featuring a journey through 4 fragrances.
Through a dozen unique fragrances, the Collection Extraordinaire reinterprets the finest natural ingredients in perfumery. The combination of citrus, spring flowers, exotic and woody notes pays tribute to the poetry of nature.
The presentation begins with an introduction featuring a drawing of the ingredients, followed by the discovery of the 4 fragrances through a drawing of floral motifs.
Animations then present the geographical origins of the ingredients (Rose, Sandalwood, Patchouli and Neroli), the details of each ingredient, the perfumers' words and finally the bottle, all in a musical and sound environment.
